We have a small team that chases up outstanding copy, although
it is the advertiser's responsibility to submit copy on time and to
specification. If we don't receive copy by the deadline, we may
have to fill the space with other copy so the page can be released
on time. This is outside our control, so please don't leave
everything to the last minute in case you suffer a technical
problem. You should be aware that, in these circumstances, the
space will still be invoiced.
URNs
Unique Reference Numbers (URNs) are allocated to every
advertisement booking on our system. They are the seven-digit
numbers by which we identify the files we receive and match them
with their space on the page. If you can always start your filename
with this number, it makes it easy to identify and minimises the
potential for mistakes to be made.
Why can't I just email my file to you?
We could write a book about all the things that can, and do, go
wrong with emailed files. None of us want that to happen. There can
be problems with fonts, resolution, colours, transparency,
overprinting and sizes amongst other things. These errors need to
be fixed before we get the file. We don't employ people to diagnose
and resolve these issues, so we ask advertisers to use one of the
recommended delivery systems, which run preflight checks. They
identify the problems early in the production cycle, while there is
still time to address them. For this reason, we encourage you to
submit your file in good time.
For more details about the risks of using unvalidated files, see
here.
Classified or Display?
You need to make sure whether your booking is for a Classified
or Display site for several reasons, the main ones being that the
deadlines and sizes are usually different. If you are not sure, ask
the person who made the booking for you.
Ad Production Service
For direct advertisers who do not have the facility or expertise
to supply their own files, we offer two options: our copy team
will be happy to give you contact details of people who could do
the work for you at a commercial rate; alternatively, if your copy
is ready in good time and you are satisfied with a modest choice of
typefaces and a single proof, our in-house team could do it for
you. You need to make this requirement clear when you make
your booking, so it can be processed appropriately.
News International have published updated specifications for The
Sun Online. Please ensure that you are working to the latest
version of our specs by downloading them from Learn more
Today, News International launch The Sunday Times Driving. The
first car-buying site of its kind dedicated to premium car
listings. driving.co.uk i...
Learn more
The Ad Production team are pleased to publish a new group
telephone number.
• 020 7782 7272
The number is active between 10am - 7pm, Monday to Friday
and has v...
Learn more
